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What is Marketing?

Many people use the word "marketing" incorrectly in daily conversations because they don't fully understand the definition of marketing. Read below to understand the true meaning of marketing.


Unlike many people think, marketing is not advertising, it is so much more. Marketing is an umbrella term that encompasses many things, one of which is advertising. Marketing is the process of promoting and selling products or services. It involves understanding what customers want, creating messages about the products or services, and finding ways to reach and convince people to buy them.


Advertising Your Offerings


Advertising is an essential part of marketing. It involves creating persuasive messages and using various channels, such as print media and social media, to reach the target audience and raise awareness about the products or services your business offers.


Advertising is beneficial because it helps you; increase brand awareness, influence consumer behaviour, expand customer reach and build credibility.


Marketing is more than just advertising. It also involves finding out your target market, setting pricing and building a brand. The goal is to attract and keep customers to help a business grow and make money.


Understanding Your Target Market


One of the fundamental elements of marketing is understanding the target market. This involves conducting market research to gather information about potential customers, their preferences, behaviours, and buying habits. By understanding the target market, businesses can tailor their marketing efforts to effectively reach and connect with the right audience.


Once the target market is identified, businesses develop a marketing strategy. This strategy outlines the overall plan and objectives for reaching and engaging customers. It includes decisions about product positioning, pricing, distribution channels, and promotional activities.

Knowing Your Price

Pricing is another critical aspect of marketing. It involves determining the right price for the products or services that reflects their value, meets customer expectations, and considers market conditions. Pricing strategies can include competitive pricing, value-based pricing, or discounts and promotions to attract customers.


Competitive pricing involves setting prices in line with or slightly below competitors' prices. The objective is to attract customers by offering similar or better value at a comparable price. Competitive pricing can be effective when products or services are relatively similar in terms of features, quality, and benefits.


Building Your Brand


Branding is an integral part of marketing as well. It involves creating a distinct and memorable identity for a business, product, or service. A strong brand helps differentiate a business from its competitors and build trust among customers.


This can be achieved through consistent messaging, colours, and fonts, personalized communication, excellent customer service, and ongoing engagement.

The ultimate goal of marketing is to attract and retain customers, drive sales, and ultimately generate profits for the business. By effectively advertising offerings, understanding target markets, knowing prices, and building a brand, businesses can achieve sustainable growth and success with marketing.


If you are looking to start marketing your Niagara business, contact Pump Marketing to get started.

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