The digital marketing world is constantly evolving, with new technologies, changing consumer behaviours, and shifting generational trends. As we head deeper into the year 2023, there are several exciting marketing trends expected to shape the industry. In this blog, we will explore some of these trends and discuss how they will impact businesses in Niagara.
TikTok & Snapchat Are Becoming More Businesses Friendly
The traditional social media platforms brands use for advertising are Instagram, Facebook, and Youtube. In 2023, TikTok and Snapchat are evolving to promote more features for businesses. In 2023, TikTok is focusing on usability for businesses and improving targeting options for advertising. With its explosive growth and highly engaged user base, TikTok has already become a hotspot for influencer marketing and brand partnerships. Businesses can use Snapchat to engage their audiences on a more personal level than Facebook. This gives customers a fun interaction with a brand while including personality in their marketing strategy.
AI is Being Used More Commonly
Artificial intelligence (AI) is transforming the marketing world in 2023. AI-powered tools and platforms like Chat GPT and Lensa are being used for tasks such as data analysis, content creation, social media scheduling, and customer research. These new automatic features are enabling businesses to streamline their marketing processes, save time and resources, and improve efficiency. Marketers are leveraging AI and automation to gain insights and optimize marketing strategies. With the right AI tools, marketers will have the ability to make improved predictions on what products different customers will likely buy to boost customer satisfaction.
Videos Continue To Dominate Social Media
Through the pandemic, videos have been a successful method of digital marketing and they are expected to continue dominating in 2023. Videos are active, highly engaging and easily shareable, making them a powerful tool for businesses to connect with their customers. With affordable platforms being more available to make videos, more businesses are incorporating video into their marketing strategies. Live videos like streaming, 360-degree videos, reels, and interactive videos are gaining popularity. Videos are so effective in marketing because they offer an immersive and interactive experience for consumers.
The Rise Of Augmented Reality and VR
Augmented Reality (AR) and Virtual Reality (VR) are transforming the way businesses interact with their customers in 2023. AR and VR can be used to create immersive and interactive experiences, allowing customers to visualize products, try them virtually, and engage with brands in unique and memorable ways. For example, businesses can use AR to allow customers to virtually try on clothes or accessories, or use VR to provide virtual tours of buildings and homes. These technologies are expected to become common in the tech, real estate, beauty, and fashion industries.
What Does This Mean For Niagara Business Owners
Being a successful business owner means you need to be following consumer and market trends so you don't become irrelevant. Some businesses are still behind on past digital marketing trends so they never got an Instagram, website or Google profile. In 2023 your business should be introducing some or all of the 2023 digital marketing trends to be current. If your business isn't doing so already, you should be using TikTok and or Snapchat to promote your services or products. You should be using AI to save time and brain power. Your business should have videos to show your happy customers, products and services. You can use AR and VR to provide an immersive shopping experience to customers. By introducing the above 2023 digital marketing trends into your business, you will promote growth in your company, get ahead of the competition and stand out to customers.